PROBLEM WE SOLVE
A Fragmented Nationwide Target-Market Audience
Posturing your brand before a fragmented audience of target-market consumers is both time-consuming and expensive...not to mention risky.
Market segmentation research has determined that consumers with the high profile value are rarely concentrated into a selective audience large enough to justify long-term regional or local target marketing investments
*Source: Wedel, Michel & Kamakura (2014). The Historical Development of the Market Segmentation Concept, 10.1007/978-1-4615-1_1, pages 3-6